Levi’s posts 6% growth in Q2

Despite trade war tariff pressures, Levi’s is anticipating robust demand. The denim maker’s shares rose 7% yesterday after CEO Michelle Gass raised the company’s annual revenue and profit forecasts.

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Compared to the previous year, Levi’s Q2 revenue rose 6% to $1.4 billion.

Levi’s direct-to-consumer business, now generating half of its revenue, grew 10%, while wholesale rose 7% globally. It also boosted its full-year outlook, now projecting a 4.5% to 5.5% organic revenue growth (up from 3.5% to 4.5%).

New collabs, like one with Nike and a Beyonce-led campaign, are helping Levi’s pivot from just a jeans brand to a full denim lifestyle player.

Women’s apparel income rose 14% in the second quarter.

Gass says they’re on track to become a $10 billion company.

Levi’s executives say that even with the tariffs, which would cost $25 million to $30 million, the company is staying resilient thanks to strong global demand; around 60% of its revenue is from outside America.