Super Bowl LX delivered massive viewership, drawing 124.9 million viewers across NBC, Peacock, Telemundo, and NFL+, making it the second-highest audience in Super Bowl history.
Telemundo alone averaged 3.3 million viewers and peaked at 4.8 million during halftime, making it the most-watched Super Bowl in US Spanish-language history, according to NBC.
However, this year saw the audience decline 2.2% from last year. In 2025, a record-setting 127.7 million viewers watched the Super Bowl.
It also marked the first time since 2021 that ratings for the big game dropped.
The Apple Music Halftime Show, headlined by Bad Bunny and featuring surprise appearances, drew an average of 128.2 million viewers. It was significantly down from the average 133.5 million people who watched Kendrick Lamar’s halftime show last year.
Despite the slight dip, advertisers still paid over $10 million for 30-second ads, proving live sports remain a big draw.