Two more top executives, Dalana Brand, chief people and diversity officer, and Nick Caldwell, general manager for core technologies, quit Twitter on Tuesday.
Top tier exodus
In just two days, six top-tier employees, including the CEO and officers of financial, legal, and customer relations teams have left the microblogging platform.
Agencies pause ads
Such mass exodus from leadership positions has spooked advertisers, who make up almost 90% of Twitter’s revenue. Ad giant Interpublic Group (IPG) whose clients include American Express, Coca-Cola, Johnson & Johnson, Mattel, and Spotify has advised a “temporary pause” on Twitter ad spending.
Musk confirms $8 blue ticks
Meanwhile, on Tuesday, Twitter’s new owner, Elon Musk, announced the move to monetize blue tick verification. “Power to the people! Blue for $8/month,” he tweeted. Several long-time users feel buying verification marks may increase imposter accounts and decrease the legitimacy of information shared on Twitter.