Mark Zuckerberg launches Meta’s AI model for coding

Meta introduced Muse Spark 1 .1, an AI model that significantly outperformed the previous version on coding tasks, as it seeks to compete more closely with rivals Anthropic and OpenAI.

CEO Mark Zuckerberg said the pricing will be “very aggressive and attractive,” with costs expected to be about 25% of what other companies charge.

Developers can continue using the model for free until they reach a specified token usage threshold, after which paid pricing will apply.

The move comes as Meta invests aggressively in its AI ventures, including a new $10 billion data center in Canada.

The social media giant also reportedly plans to begin manufacturing its custom-designed artificial intelligence chip, code-named “Iris,” this September.

By expanding its own data center infrastructure and developing in-house AI chips, Meta aims to power more AI features across Facebook and Instagram, lower computing costs, and reduce its reliance on chip suppliers such as Nvidia and AMD.