Amazon to buy AI wearable Bee that listens to everything

Amazon is buying AI startup Bee, which makes a Fitbit-like bracelet that listens to users’ conversations and turns them into reminders and to-do lists.

While the deal isn’t closed yet, Bee CEO Maria de Lourdes Zollo posted on LinkedIn that the company is excited to join Amazon.

Bee sells an AI wrist wearable for $49.99, plus a $19-per-month subscription and an Apple Watch app. The gadget transcribes your daily chatter, including talking to yourself, and turns it into a searchable stream of memories, tasks, and reminders.

Bee markets itself as a more affordable alternative to pricier AI wearables like Meta’s Ray-Ban smart glasses, which start at $299.

The move signals Amazon’s deepening interest in personal AI technology. The company already offers Alexa, its voice-enabled assistant.

Though Bee claims it stores only transcripts and not audio, the bracelet’s always-on recording capability raises ongoing privacy concerns.

While Bee claims it doesn’t store audio, only transcripts, its always-on nature raises inevitable privacy questions.