Prediction market platform Kalshi’s AI-generated ad, which aired during Game 3 of the NBA Finals this past weekend, is creating ripples in the advertising and marketing industry.
The 30-second spot—featuring visuals like egg-filled pools and manatee signs—was produced using tools such as Google’s Veo 3 and Gemini, all for under $2,000. It has already garnered over 3 million views on X, fueling debate about the future of advertising.
Experts believe AI could democratize ad creation, enabling brands to test multiple ideas quickly and affordably. With the right concept, even individuals could create high-performing ads.
However, concerns remain about job displacement and the loss of the human touch in creative work.