Meta’s ad sales drove most of the gains at $46.56 billion and the company touted AI-fueled efficiency as the reason|AI at Meta|Facebook
Social media giant Meta’s stock jumped 10% on Wednesday after reporting a blowout second quarter, with revenue hitting $47.52 billion—well above analysts' forecast of $44.8 billion.
Daily active users across Meta’s family of apps rose to 3.48 billion, and net income surged 36% year over year to $18.34 billion.
Advertising sales drove most of the gains at $46.56 billion. Meta credited AI-fueled ad platform efficiency for boosting performance.
CEO Mark Zuckerberg used the moment to unveil in a video and blog post that his ambitious vision of “personal superintelligence,” which surpasses human intelligence, “is now in sight.” He said it will boost creativity and human connection, but didn’t give any specifics.
Meta is doubling down on AI
It poured $14.3 billion into Scale AI, bringing its CEO on board, and made $15.1 billion in total AI-related investments in Q2.
Meta CFO Susan Li said staffing in AI is the second largest expense driver for next year. The company has lured in top artificial intelligence researchers from ChatGPT maker OpenAI.
However, the AI spending hasn’t deterred investors, as Meta’s performance is in line with forecasts.
The company raised its 2025 expense guidance to between $114 billion and $118 billion, as it eyes external funding to build data centers.