Women lead in cannabis use for the first time

More women are consuming cannabis than men, according to a 2023 survey by the US National Institute on Drug Abuse (NIDA), marking a major shift in the $30 billion weed industry.

Females aged 19 to 30 surpassed men of the same age in cannabis consumption last year, prompting companies to change how they market their products.

Pot companies and retailers take notice
Cannabis retailers are adjusting their shelves and investing in new products like edibles, tinctures and beverages to cater to this growing group of female consumers.

Companies like Embarc and major players such as Tilray and High Tide are focusing on products that are popular among women.

Ongoing cannabis legalization and social acceptance are further fueling this shift. Women are more likely to buy from the legal market, making them a key focus for long-term growth. 

Women are also spending more on cannabis products. For example, at a New York dispensary, women spent an average of $91 compared to $89 by men.

Cannabis is also being increasingly used to treat anxiety, especially by women, although there’s limited evidence to support its effectiveness.

The shift shows younger customers, particularly Gen Z, are opting for cannabis over alcohol and tobacco.