Disney’s ongoing contract dispute with Google’s YouTube TV is costing the entertainment giant an estimated $4.3 million per day, or about $30 million a week, according to Morgan Stanley.
The blackout, now in its 12th day, has left more than 20 Disney-owned channels, including ABC and ESPN, unavailable on YouTube TV.
A Drive Research survey found that 24% of US users have canceled or plan to cancel their YouTube TV subscriptions amid the standoff.
Google claims Disney is using the blackout as a negotiating tactic, while Disney accuses Google of refusing to pay fair rates.
To ease frustrations, Google has been offering $20 credits to affected subscribers. Analysts expect both companies to reach a resolution by the end of the week.